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Mission Statement
Salem Witch Fest endeavors to create and curate events with a focus on community building, promoting magical education, preserving and sharing folklore, supporting and engaging in activism, and highlighting and promoting small businesses, artisans, and folklorists. We are led by a desire to honor and give voice to our personal ancestors, the spirits of the land we live upon, and our spiritual lineage. Our organization stands unabashedly against racism, fascism, transphobia, homophobia, xenophobia and sexism. Our events are crafted with a desire towards inspiring us all to stand firm in our agency and autonomy and to collectively harness the practical uses of witchcraft and magic to preserve personal freedoms, support marginalized communities, and further our own activism and education. Our founders and coordinators strive to create a welcoming and safe place for all of our presenters, attendees and vendors. With this in mind all spiritual traditions and levels of experience are welcome.
Who We are
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-Jacqui Allouise-
Owner, The Cauldron Black,
Co-Founder of the Salem Witchcraft & Folklore Festival, & Co-founder of Red Witch Productions
Jacqui is a professional Diviner, Witch, Activist, owner of The Cauldron Black in Salem, Massachusetts, Co-Founder of The Salem Witchcraft & Folklore Festival, & Co-Founder of Red Witch Productions.
Jacqui comes from a long line of female diviners, Catholic folk-magicians, and wise women, and her personal practice is heavily influenced by her ancestors. She is a Mama Ndenge in a lineage of Quimbanda de Angola, serves as a Makota with Cabula Mavile Kitula kia Njila under the study of Tata Apokat (Jesse Hathaway Diaz), an Olorisha (crowned priest of Shango) in the Lucumi Orisha tradition, Planetary Magician, Folk-Catholic & New World Conjure Magician. Her work at The Cauldron Black centers around creating a safe, healthy community space where Witches, Diviners, Occultists, & the curious can come to exchange and broadcast ideas, talents & their work.
-Matthew Venus-
Owner, Spiritus Arcanum
& Co-Founder of The Salem Witchcraft & Folklore Festival
Matthew Venus an artist, folk magician, and traditional witch based in Salem, Massachusetts whose practice is informed by a deep heart of animism and a dedication to ancestral traditions. Additionally he is a an Aborisha in the Lucumí Orisha tradition and a Tata Ndenge in a lineage of Quimbanda Nàgô.
Matthew is co-founder of Salem Witch Fest as well as the owner and lead apothecary of Spiritus Arcanum, an online and brick and mortar shop which specializes in handcrafted ritual incenses and oils,talismanic art, and a diversity of occult wares. Over the past two decades Matthew has been sharing teachings on various aspects of magic with students around the world through classes and courses which explore elements and approaches towards traditional craft and folk magical traditions.
-sarah Jezebel Wood-
Owner, Lovi Artes, Co-ordinator at Salem Witchcraft & Folklore Fesitcal & Co-founder of
Red Witch Productions
Call her Sarah, call her Jezebel, call her Sarah Jezebel—it all works. Sarah Jezebel is a multidisciplinary artist and practicing witch living in NYC with a background in witchcraft, ceremonial magic, Thelemic, and planetary magics. She is a Mama Ndenge in Quimbanda de Angola serving as a Makota with Cabula Mavile Kitula kia Njila in the Hudson Valley, where she helps support the temple and community under Tata Apokan Kilombe wa Lwenzi, Jesse Hathaway Diaz.
She is the sorceress and head chandler of Lovi Artes, an intentionally crafted candle company that seeks to cultivate one’s inner fire through the art of wax, scent, and flame. Her work lives in the space between object and offering and can be found at www.loviartes.com
Sarah Jezebel is one half founder of Red Witch Production Co. and the entertainment coordinator & co-organizer for the Salem Witchcraft and Folklore Festival, where she produces the Black Cat Cabaret. She has produced gatherings across Salem, Boston, New York City, and upstate New York, including full moon ceremonies and solstice and equinox celebrations at CoSM (the Chapel of Sacred Mirrors), alongside additional projects such as OCCULT Salon, SVB ROSA ritual dance, and SWID.
Elizabeth (they/them) is a New England folk witch, bone reader, ritualist, and writer. They weave storytelling, folk practices, and a deep connection with the Spirits of Place into their practice—offering a deeply rooted yet contemporary approach to magic and spirituality.